By James “Jimmy” Hill, Founder of Breach Coffee
I’ve been obsessed with coffee for as long as I can remember. From freezing nights on deployment to the heat of the desert, I always carried a small tin of coffee in my kit — and I still have it today. That little tin kept me grounded, wherever I was in the world.
I served as a Royal Marine and later as a special forces operator, working alongside some of the finest. I’ve shared Breach Coffee with SEAL Team 6, SAS, Delta, SIS, NSA, CIA, MI5, and MI6. Whether it was in a war zone, an ops room, or a rare quiet moment between missions, one thing was always constant: a cup of coffee.
Over the years, I’ve brewed coffee on mountains, lifters, bases, and continents most people will never see. Coffee wasn’t just caffeine — it was connection. A moment to reset, refocus, and remind myself what mattered.
Then came the day everything changed. I got shot six times on a mission — one round even caught my helmet. Lucky for me, it did its job. I thought I’d lose my leg — spent a year in a wheelchair and a long time hopping around. But through it all, one thing never left me: my love for talking to people, and my love for coffee. Those conversations, always over a cup, kept me going.
That’s where Breach Coffee was born. Not from a boardroom — from the field. From the grind, literally and figuratively. I’ve been drinking Breach Coffee for years — long before it had a name — because it represented focus, resilience, and the will to keep moving forward.
Now, every morning starts with my Breecher Wake-Up — the first hit of the day. Then it’s Operator Strength or Tier One Strong to fuel the hours that follow.
In recent years, I’ve taken that same drive into the world of film with Burn the Boats Films — travelling across the globe, connecting with some of the greatest operators this planet has ever seen, and once again sharing stories over a Breach Coffee.
From the battlefield to the big screen, Breach has become part of that mission — fueling real conversations, real stories, and real people. Our coffee has found its way onto film sets and into the hands of special operations units — even making its mark in Hollywood, with Breach Coffee now seen on set.
Because Breach Coffee isn’t about fancy jargon or hipster cafés. It’s about focus. It’s about resilience. It’s about the strength to keep going — one cup at a time.
Born in the field. Built for the mission. Roasted for those who move toward the noise.
– James “Jimmy” Hill
Founder, Breach Coffee